Based on the rapidly increasing success of Jits Magazine, a globally-circulated lifestyle print publication that provides the international Brazilian Jiu Jitsu community with industry-leading content focused around BJJ culture, and JitsTV, its television and online media division, Jits has organically grown into the quintessential BJJ lifestyle brand, on a fast-track to mainstream popularity.
BJJ, known as “the gentle art”, is the clean and friendly cousin of MMA, and is truly accessible, offering a lifetime of learning, positive direction and healthy competition. Today, an entire subculture has developed surrounding BJJ, characterized by the lifestyle as much as the sport itself, a lifestyle much akin to that of surfing, yoga, and action sports. BJJ is now one of the single fastest-growing sports on the planet, and Jits is the authentic, defining brand poised to drive this lifestyle and culture to the mainstream. As a result of its continuous grassroots publishing and marketing, Jits as a brand is strongly trending, and is now poised to enter the realm of licensing. Plans call for a wide range of Jits branded products, including apparel, accessories, personal care, nutrition, as well as food & beverage.